Witryna1 gru 2015 · To measure the brand loyalty, impulse buying tendency and happiness we adopted previously established and validated scales within this study. The respondents were asked to rate the extent to which they agree with each item on a 7-point scale ranging from strongly disagree (1) to agree strongly (7). Witryna1 lip 2024 · The final questionnaire contained statements related to promotion focus, prevention focus, mood dimensions, shopping values, impulsive buying tendency, …
The Relationship of Happiness, Impulse Buying and Brand Loyalty
Witryna1 paź 2016 · Online impulse buying is a manifestation of consumers’ failure to control shopping impulses when encountering consumptive stimuli. In other words, consumers are torn between the desires evoked by consumptive stimuli and self-control (Baumeister, 2002, p. 671). Identifying the key factors that evoke online impulse buying is the … Witryna15 sty 2024 · Impulse buying was assessed with the Impulse Buying Tendency Scale (Verplanken & Herabadi, 2001), which distinguishes two aspects of impulse buying tendency, an affective aspect reflecting an urge to buy and a desire for immediate gratification, and a cognitive aspect reflecting a lack of planning regarding buying … danger in bathroom ii
(PDF) Validity evidences of the Buying Impulsiveness Scale in the ...
Witryna9 lip 2024 · Impulse buying studies frequently use different measures for similar constructs; we use the scale for buying impulse developed by Rook ( 1987) as a baseline to assess whether other measures perform differently. Meta-analyses also can reveal whether the use of specific samples influences the findings (Orsingher et al. … WitrynaThe impulse buying tendency was moderately associated with Stress Reaction and Absorption (r=.20, p<.05, in both traits). A multiple regression analysis found that only lack of control yielded significant beta (b=.44). Overall, the three personality variables accounted for a little over 20% of the variance in impulse buying tendencies. Witryna1 sty 2014 · Impulse buying was assessed with two measures. The Impulse Buying Tendency Scale (IBT) measures stable, long-standing thoughts and feelings about … danger in and around water